One of Alvarez’s best selling models. The AP70 is based on a traditional parlor guitar but built to offer a more modern sound with greater projection. All Alvarez parlor guitars have a big voice and are dynamic guitars that can be used for any style of playing.

After 50 years of making guitars, continual improvement through the use of emerging technologies, processes, and materials is still at the heart of our culture. Alvarez guitars are constructed correctly in every sense, from raw material preparation to construction and manufacturing processes. Our tone woods are carefully cured; our components such as neck blocks and wood joints are carefully designed. The painting, sanding and polishing techniques we use are continually researched and developed, and our tone is impeccably crafted and married to a stable, consistent and lively sound box.

This caring approach to development comes from one simple goal: To deliver the best guitars in the market at every price point, instruments that are truly amazing value and offer a fantastic player experience.

We believe our multi award winning Artist Series is one of the finest solid top guitar lines in the world today and demonstrates our commitment to design.